Who you are, how you care for people, what makes your practice different. That's what we capture on camera and build everything else around.
Behind the scenes
Our story
From behind the agencies to your agency.
For 17 years we've been the media team you never saw. Marketing firms hired us as their white-label production arm to film doctor intros, procedure explainers and testimonials for their dental, medical and legal clients across the US, Canada, and Mexico. More than 1,350 practices so far.
Along the way we built a repeatable production process and a clear view of what separates marketing that fills a schedule from marketing that just fills a report.
DNA Practice is the next step: DNA Media's full-service line for practices. The same production team, now offering the full marketing stack directly to practices, and using AI to keep the team fast and focused.
How we work
Three things we won't compromise.
The principles behind every plan, shoot and report.
01
Production first
Real video and photography of your practice is the foundation. It makes every other channel work harder.
02
AI for the busywork
Drafting, scheduling, monitoring and reporting are AI-assisted and human-checked. Strategy, camera work and final calls stay with people.
03
Plain-English results
One point of contact, monthly reports you can read in five minutes, and quarterly reviews focused on calls and bookings.
1,350+Practices filmed
17Years in production
3Countries
US·CA·MXCoverage
Coverage
1,350+ practices. Three countries.
1,350+ practices filmed over 17 years across the US, Canada, and Mexico. Every shoot runs to the same standards, with one producer managing it from plan to final cut.
17 years filming dental, medical and legal practices
One shot list, one look, every location
Multi-location groups filmed to a single brand standard
Planning, filming and editing handled by DNA Media
1,350+Practices filmed
17Years filming practices
US·CA·MXCoverage
United StatesCanadaMexico
Let's put your practice on screen.
Book a free 30-minute strategy call. We'll look at your website, your Google profile and your reviews, and tell you plainly what we'd film first and what we'd fix first.
Media & Marketing
Behind the scenes