Media & Marketing
One team for every part of practice growth.
Pick a core monthly plan, then add SEO, ads, automation, production and website projects as you grow. Every service is designed to work with the others, and with the footage we shoot for you.
The essentials, handled.
Everything a practice needs to stay current, secure and visible, bundled into one monthly plan.
01Hosting, security & updates
Managed hosting, SSL, backups, uptime monitoring and software updates.
02Website edits
Text, hours, staff and promotion changes, handled quickly by a real person.
03Google Business Profile management
Categories, services, photos, posts and Q&A kept accurate and active.
04Review replies
Thoughtful, on-brand responses to Google and Facebook reviews.
05Social media posting
A set number of posts per month, built from your own photos and video.
06Local SEO basics
Citations, directory listings and a consistent name, address and phone (NAP) everywhere.
07Monthly performance report
Plain-English reporting on calls, leads, rankings and reviews.
08Email support & monthly check-in
One point of contact and a standing monthly call.
Rank for the procedures that pay.
Content and technical work focused on your highest-value services in your area, now including optimization for AI search assistants.
★AI search optimization
llms.txt, structured content and schema so ChatGPT, Google AI Overviews and other assistants can understand and recommend your practice.
01On-page SEO
Titles, meta descriptions, headings and internal links tuned page by page.
02Service & procedure pages
In-depth pages for treatments, procedures and practice areas (implants, All-on-4, joint replacement, personal injury and more), with video embedded.
03Blog & article writing
Helpful articles that answer what patients and clients actually search for.
04Technical SEO
Broken links, page speed, Core Web Vitals and schema markup.
05Link building & local backlinks
Earned mentions from local organizations, sponsorships and directories.
06Keyword & competitor tracking
Rank tracking for your priority terms against the practices you compete with.
More reviews. More return visits.
Grow your reputation and bring existing patients back. These are often the fastest wins for a practice.
01Automated review requests
A text or email after every visit, timed for when patients are happiest.
02Review generation campaigns
Focused pushes to build review volume on Google and other key platforms.
03Patient reactivation
Email and text campaigns for patients who haven't been in for a while.
04Appointment reminders & recall
Automated reminders that cut no-shows and keep hygiene schedules full.
05Newsletter & email marketing
A regular, good-looking update patients actually open.
06Birthday & promotional messaging
Personal touches and seasonal offers, sent automatically.
Ads wired to real bookings.
Campaigns built around your most valuable services, with tracking set up properly from day one.
01Google Ads management
Search and Performance Max campaigns on high-intent service keywords.
02Meta ads (Facebook & Instagram)
Video-led campaigns that put your doctor or attorney in front of the right local audience.
03Landing page creation
Dedicated, fast pages for each campaign and offer.
04Retargeting
Stay in front of people who visited but didn't book.
05YouTube & video ads
Cut-downs from your shoot, made for pre-roll and short-form placements.
06Call tracking & lead attribution
Know which campaign, keyword or video made the phone ring.
07Offline conversion tracking
Feed booked appointments back to Google and Meta so they optimize for real patients and clients, not clicks.
Never miss the call that matters.
AI and automation that answer, follow up and book, so your front desk can focus on the patients in front of them.
01AI phone answering & after-hours
Natural-sounding AI that answers common questions and captures new-patient details when the office is closed or busy.
02Online appointment booking
Booking from your site and Google profile, connected to your schedule where possible.
03Website chat & missed-call text-back
An instant text when a call is missed, and chat that turns visitors into conversations.
04Lead follow-up automation
Timed texts and emails so every inquiry gets a fast, consistent response.
05CRM setup & pipeline tracking
See every lead from first contact to booked appointment in one place.
Our home turf.
Seventeen years and 1,350+ practices filmed for agencies and practices means we know the shots, the scripts and the details patients notice.
★1,350+ practices filmed over 17 years across the US, Canada, and Mexico
Every video is planned, filmed and edited by DNA Media. See video & photo
01Doctor & attorney intro videos
Warm, professional introductions that help people feel they know you.
02Procedure & practice-area explainers
Clear, reassuring explanations of treatments, procedures and legal services.
03Patient & client testimonial videos
Real stories, filmed with care and proper consent.
04Professional photography
Team portraits, office interiors and procedure imagery.
05Brand identity & logo
A refreshed look that feels as good as your care.
06Print materials & signage
Cards, brochures, banners and in-office signage.
07Video editing & site implementation
Edited, captioned, compressed and placed on your website and channels.
Fast, accessible, built to convert.
Custom websites, never a template, designed around your video and photography and engineered for speed and search. Live in 15 days, or 20 days after your shoot.
★Full website details
How we design, build and maintain practice websites. See websites
01New website design & build
Always custom to your needs, never a template. Live in 15 days, or 20 days after your shoot.
02Website redesign or refresh
Modernize what you have without losing what already ranks.
03Service page buildout
New pages for every treatment and practice area you want to grow.
04Multi-location setup
Location pages, profiles and tracking for groups and DSOs.
05Migration from proprietary platforms
Move to a site you own, with redirects that protect your rankings.
06Accessibility updates
WCAG-focused fixes, ADA-minded design and clear privacy notices.
A plan, reviewed every quarter.
Senior strategy that keeps everything pointed at the cases and clients you want more of.
01Marketing strategy & planning
A written plan with priorities, budget and timelines.
02Quarterly strategy review
What worked, what didn't, and what we'll do next quarter.
03Competitor analysis
What the top practices in your market are doing, and where they're vulnerable.
04Budget & ROI reporting
Spend, leads and bookings in one view.
05Staff training on lead handling
Phone scripts and front-desk coaching that turn more calls into appointments and consultations.
Not sure where to start?
Tell us about your practice and we'll recommend a starting plan. We reply within 1 business day. Often that's the core monthly essentials plus one shoot day.
Book a free strategy callWe reply within 1 business day.