Media & MarketingDoctor & attorney intros
A two-camera interview plus b-roll that shows who you are and why you practice the way you do.
Video & photography
Lights, camera, new patients.
For 17 years we've produced practice video as the behind-the-scenes production partner to marketing agencies: 1,350+ practices filmed. Now you can work with us directly, and get a plan for where every frame goes.
What we film
Films that do the first consultation for you.
Each format has a job. We script and shoot with the destination in mind: your homepage, a procedure page, a Google profile, a 15-second ad.
Procedure & practice-area explainers
Calm, clear explanations of treatments and legal services that answer questions before the consultation.
Patient & client testimonials
Real stories from real patients and clients, filmed with care, with written consent and privacy in mind.
Team & office photography
Headshots, team groups, interiors and exteriors to replace stock photos everywhere.
Ad & social cut-downs
Vertical and square edits, captions and hooks for YouTube, Meta, Instagram Reels and TikTok.
Office walkthroughs
A guided look at your space, so patients know what to expect when they arrive.
Our work
The DNA Media reel.
Real footage from DNA Media shoots: doctor introductions, patient testimonials, chairside moments, office tours and aerial exteriors. One look, filmed inside working practices.
Sample clips
Formats we shoot
Licensed stock samples illustrating formats, not DNA Media client work. Click to play.
Portrait set · on location
Photography
Retire the stock photos.
People can tell a real practice from a stock image. We bring a portable studio to your office and shoot everything your site, profiles and ads need, in one visit.
- Doctor and team headshots with consistent lighting and background
- Office interiors, exterior and signage
- Procedure and technology detail shots
- Lifestyle and smile imagery for ads and social
- Retouched, sized and delivered for web, print and Google
How a shoot works
Calm, organized, on schedule.
After 1,350+ shoots inside working practices, we know how to keep the schedule moving and everyone comfortable.
Pre-production
Plan & script
Discovery call, talking points, shot list and a schedule built around your practice day.
Scheduling
Shoot booked
We lock in a shoot day that fits your schedule and confirm every detail in advance.
Shoot day
Film & photograph
Interviews, b-roll, testimonials and stills, usually in a single day on site.
Post
Edit & publish
Editing, color, captions and music, then placed on your site, profiles, ads and socials.
Where your footage works
Shoot once. Use it everywhere.
Because we also run your website, SEO and ads, your video doesn't sit in a folder. It works across every channel.
01Website
Homepage hero, doctor bio and procedure pages, compressed for speed.
02Google profile
Videos and photos that make your listing stand out in Maps.
03Paid ads
YouTube pre-roll and Meta video ads built from your own footage.
04Social
Vertical clips and stills for a steady posting calendar.
05Email & recall
Video in newsletters and reactivation campaigns.
Coverage
1,350+ practices. Three countries.
1,350+ practices filmed over 17 years across the US, Canada, and Mexico. Every shoot runs to the same standards, with one producer managing it from plan to final cut.
- 17 years filming dental, medical and legal practices
- One shot list, one look, every location
- Multi-location groups filmed to a single brand standard
- Planning, filming and editing handled by DNA Media
1,350+Practices filmed
17Years filming practices
US·CA·MXCoverage
United StatesCanadaMexico
For law firms
Attorney films
Attorney profiles, practice-area explainers and client stories for law firms, produced with state bar advertising rules in mind.
For agencies
White-label production
Yes, we still do it. We've been the white-label production arm for marketing firms for 17 years, and agencies can still have us produce video under their own brand.
Agency inquiries
Ready for your close-up?
Book a free call and we'll sketch a shot list for your practice: which films to make first, where they'll live, and what a shoot day looks like for your team.
Book a free strategy callWe reply within 1 business day.